As the Director of E-commerce & Digital Communications, my major focus was to create an e-commerce art supply retail outlet that integrated with class required art supplies lists. I assembled a team of developers, product managers, web producers, designers and customer support people to develop and market this site. Working with a back-end SaaS vendor, the art supply distributor and the University's curriculum department we set the pricing and created technology that tied into the University's registration system. This made it easy for a student to sign in and their class art supplies lists would appear, enabling them to purchase with one-click!
The store was very successful and tripled sales expectations upon launch.
css3, html5, php, mySql, jQuery, custom back-end
director, business manager, wearer of many hats