A Brief Bio
Carlene Cordova has over fifteen years of experience with cross-functional creative team leadership leading successful projects in rebranding and brand-building, marketing, e-commerce, website production, web, video & TV content production, social media, and retail with an entrepreneurial mindset.
She spent the past year as the Director of E-commerce and Digital Communications for the Academy of Art University. Here, she built and lead a stellar team from the ground up and created a roadmap for success that lead the University's Art & Design Supply to double sales expectations. ($13,000+ days for a start-up e-retailer!)
Previously, she oversaw the e-commerce operations for Folkmanis, Inc., the world's largest manufacturer of plush puppets. ($10+ million a year global business.) This involved the creation and management of two e-commerce sites B2B and B2C. She took the lead in online marketing, digital marketing and content production for the sites. Carlene worked with The Late Late Show with Craig Ferguson to provide them puppets for their ongoing musical skits. This exposed the Folkmanis brand to a new audience. Carlene also produced commercials and a video demo DVD for Folkmanis Puppets.
Carlene’s directing career began at an early age by putting on puppet shows for the neighborhood kids.
RINGERS: LORD OF THE FANS
In 2005 Carlene Cordova emerged onto the independent film scene with the award-winning pop-culture documentary, RINGERS: LORD OF THE FANS, which she co-wrote, produced and directed. RINGERS debuted at the Slamdance film festival before sell-out crowds and was a runner-up for the Audience Award. The feature-length documentary won “Outstanding Achievement for Documentary Filmmaking” at the Newport Beach Film Festival before the film was picked up for distribution by Sony Pictures. RINGERS: LORD OF THE FANS was nominated for the 2006 Best DVD Saturn Award. "RINGERS" has aired on HBO, the Sony Network and on TV internationally it is available on demand through Netflix, iTunes, Amazon and GooglePlay. Carlene worked with the distributor, Sony Pictures to lead the marketing campaign. (To see clips from RINGERS click here.)
With "RINGERS" co-producers Carlene formed Stormcrow Pictures, a boutique brand and entertainment agency. She worked with fashion designers, indie filmmakers and TV clients to hone their brand and marketing messages. For their client fashion designer Rami Kashou, they re-worked his branding, created video pieces for his electronic press kit. This was presented to Bravo for casting on the show "Project Runway." Rami was cast and came in as first runner-up. His fashion line can be seen in Bebe stores.
Sony Pictures Entertainment
While at Sony Pictures, Carlene lead the rebranding efforts for Wheel of Fortune, JEOPARDY!, and GSN. (Producing video for on-air and websites.) She was the Senior Producer for Content for Screenblast.com. This online entertainment portal launched the careers of Fred Armisen and Maggie Grace and the show Robot Chicken. She devised and lead transmedia marketing campaigns for many of Sony Pictures TV shows and worked on community development while producing web video.
Carlene oversaw the site production, content, promotions and marketing strategy for dozens of Sony Pictures Television shows as well as the host site for Sony Pictures Entertainment. Working for Sony, she produced websites and directed live webcasts and behind-the-scenes featurettes for such films as Charlie’s Angels, Snatch, Vertical Limit, The Sixth Day and Spider-Man. She also produced and directed entertainment news clips, conducting interviews with dozens of stars from the red carpets of movie premieres and major awards shows for Screenblast.com.
Client-facing roles are my specialty, I have the polish that comes from years of experience working directly with corporate clients, movie studio executives, agents, film producers, TV producers, a professional crew and many, many movie and TV stars. I've created projects and campaigns and pitched to Sony Pictures, Comedy Central, MTV, Style, E! and other production companies.
Prior to working for Sony, Carlene worked in San Francisco on production and post for hundreds of TV commercials for such brands as Ford, Chevron, Levi’s, Budweiser, Sega, Taco Bell, etc. She was the assistant editor on many documentaries for film and television including the Academy Award nominated documentar Berkeley in the Sixties, PBS' Cadillac Desert and the award-winning, Unheard Voices. She also assisted on Bump in the Night, a stop-motion animated kids show for ABC, and Young Indiana Jones for LucasFilm.
Carlene moved to California after graduating with honors from Ohio University’s exclusive TV Producer’s Program. She first began to work in television at age fifteen, and was soon writing, directing and producing her own Wayne’s World -style show for her local cable access station.
Carlene is a principal in Stormcrow Pictures and lives in the San Francisco Bay Area and is also a fine artist, illustrator and writer. Her award-winning paintings have been exhibited by fine art galleries in Scottsdale, Arizona, San Francisco and The Bay Area, Jackson Hole, Wyoming. Two of her wildlife paintings were turned into posters and sold at retail outlets nationwide. She likes to play the Ukelule and buys and sells antique technology for fun.